The importance of Social Media Marketing

Nowadays social media affects individuals and businesses and there is no doubt that offers multiple ways for marketers to reach and engage with their customers. Social media is considered as the primary domain in which people share content and aspects of their lives with others and receive information about the world around them. 

Billions of people around the world use Social Media that has become one of the defining technologies of our time and has been totally embraced. There are many Social media platforms, such as Facebook, Instagram, YouTube, Linkedin and Twitter.

There is no doubt that Social Media has become a vital marketing and communications channel for businesses. Social media positively influences the companies´ revenue and sales, increasing conversion rates and ultimately getting a return on investment on the money that has primarily invested. Business Social Networks become powerful communication channels to increase your sales, as long as they are managed professionally. If a strategic Social Media Plan is carried out with the aim of deriving traffic to your website or increasing your database and having conversions, you will achieve the established results. However, due to the ever-changing nature of social media, it is important to consider social media in the context of consumer behavior and marketing and that there is a constant innovation on technology and changes as the user/consumer finds new uses for social media. 

First of all, Social Media increases your recognition and boosts your brand visibility among potential customers and you can reach a wide audience, with a cost-effective way. However, it´s important to share original content on social media, such as engaging video content, original articles or images that are the most successful at engaging customers and to define your social media strategy for brand awareness. The more quality content you share, the more inbound traffic you generate. Furthermore, a strong social media presence enhances SEO rankings. 

Setting up a strong profile that you update frequently shows your expertise and that your business is trustworthy and approachable and can establish confidence in potential customers. When customers see your company posting original content on social media or replying to their queries creates a positive image about your company and a brand loyalty. 

Moreover, Social Media is the best way to interact and engage with your customers. Engagement is the measurement of the impact you make in the market (comments, shares, likes). Another valuable advantage is that you can get information about customers´ interests, needs and opinions. Social media opens the conversation for instant interaction, creating a relationship and a customer loyalty. For instance, using tools such as a Instagram stories or Q&A session you can get an idea of your followers´ preferences. In this context, It´s also important for the companies to show a human sign. Customers are interested in companies with a brand personality that show authenticity, with casual and friendly tone. 

Take the first step, create a profile, and start engaging with your customers!


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